Partner / President

For over 25 years, Yuri’s passion for media and his entrepreneurial spirit have fueled a long history of innovation. As a senior executive at Postmedia, Yuri was responsible for driving strategic imperatives across the network, including launching their internal agency, 3i, which provided measured ROI campaigns and superior partner experience to clients across dozens of complex industries. Yuri was also responsible for launching the commercial content strategy for Postmedia, from platform integration to process and promotion.  Yuri’s current focus is leading a vertical integration strategy into Tier-1 media companies.

Partner / Vice President

Charlene has extensive experience in sales, marketing, and business operations. Over the past 25 years, she has successfully built and scaled teams to execute integrated marketing strategies, playing a key role in driving digital evolution within large media organizations. Her leadership has been pivotal in managing cross-functional teams, driving digital transformation, and launching new products, contributing to revenue growth. Charlene's focus is leading and fostering collaboration, ensuring marketing and business operations work together to achieve long-term success in a rapidly evolving media landscape.

Partner / Vice President

Over the past 15 years, Ayman has worked with Canada’s largest pharmaceutical and healthcare companies to launch, grow, and revitalize their brands. He started his career working with global and boutique healthcare advertising agencies, where he led the development and execution of communication strategies for both healthcare professionals and patients. In 2019, Ayman left the agency world to focus on leveraging media and technology to find innovative solutions for stakeholders across the Canadian healthcare landscape to drive education, awareness, and action.